Geely is not slowing down. The brand that launched in Australia with just the Geely EX5 electric SUV in late 2024 is now running at over 2800 sales per quarter, and its managing director has confirmed the most detailed product plan yet for the Australian market.
At Carseekers, we have been watching Geely's trajectory closely because the pace at which this brand is establishing itself has real pricing implications for every mid-size SUV and hybrid sedan it enters.
What Geely Is Bringing to Australia in 2027
Geely Australia managing director Alex Gu confirmed several models for 2027 while speaking with Australian media at the brand's Hangzhou headquarters in China.
The confirmed lineup includes a large five-seat PHEV SUV in the first half of 2027, with a seven-seat PHEV SUV being pursued for the same window. In the second half of 2027, the box-style Galaxy Cruiser PHEV 4WD, which debuted as a concept at Auto China 2025 in Shanghai, is expected to arrive.
Separately, a PHEV sedan called the Emgrand EM-i is confirmed for early 2027. Geely's managing director is openly targeting the Toyota Camry with this car — a bold statement in a segment that has been contracting.
Why the Sedan Play Is More Interesting Than It Sounds
The Australian sedan segment has contracted sharply as buyers moved to SUVs. Geely's managing director argues the contraction is partly because the market has not been offered a genuinely compelling sedan recently — not because buyers have fundamentally abandoned the body style.
If the Emgrand EM-i arrives with competitive PHEV electric range, aggressive pricing, and the kind of standard equipment that Geely has already used to undercut Korean and Japanese brands on value, the Toyota Camry hybrid's segment-leading position becomes harder to hold. The Camry hybrid starts above $35,000 in Australia and sells on fuel efficiency and reliability reputation. A Geely PHEV sedan with longer electric range and lower pricing would test how much that reputation premium is worth.
"Sedan is also very important for the Australian market. Maybe we have different opinions, because if we only look at the VFACTS figures, sedan [sells] much less, right? But after I visited the Australian market, I have another view why the sedan segment has shrunk — not only do customers not like sedans, today you see the lack of supply of more advanced, more high-tech sedans in the market," said Mr Gu.
The Five-Seat PHEV SUV: What It Likely Is
The large five-seat PHEV SUV is likely a version of the Galaxy M7 sold in China as the Galaxy Xingjian 7. It sits approximately 100mm longer than the existing Starray EM-i, with a more premium design and a longer-range plug-in hybrid system.
The Chinese specification claims 225km of electric-only range on CLTC. Converting that to a realistic WLTP equivalent produces approximately 185km of practical electric range — more daily EV running than any competitor in the large five-seat PHEV SUV segment currently sold in Australia.
The seven-seat PHEV is less defined. Geely has specifically ruled out the M9 EM-i that is on sale in some overseas markets. The model for Australia remains unconfirmed, but the seven-seat target is directionally committed.
The Galaxy Cruiser: Geely's Off-Road Card
The box-style model is the Galaxy Cruiser, a rugged PHEV 4WD SUV in the mould of the Land Rover Defender. It is positioned as a capable off-road vehicle with plug-in hybrid efficiency, targeting buyers who want a proper 4WD without full petrol running costs. It is a genuinely different product from anything Geely currently offers in Australia and from anything the mid-size PHEV segment has in it right now.
How Geely Is Performing Before These Models Arrive
Geely delivered 5010 vehicles in Australia across 2025. Of those, 3944 were the Geely EX5 electric SUV. In Q1 2026, 2821 units were delivered, almost evenly split between the EX5 at 1437 units and the Starray EM-i PHEV at 1384 units.
The Starray's sales nearly matching the EX5's within its first full quarter confirms the appetite for PHEV products in Australia. Buyers are choosing to pay a premium for plug-in hybrid range extension rather than committing to full EV ownership.
The EX2 electric hatchback is arriving in Australian showrooms shortly as the brand's third product line and most affordable model. Mr Gu highlighted the EX2's record as China's best-selling vehicle in 2025 as a signal of what the model can do when it finds a market.
What This Means for Buyers Considering Geely Models Today
For buyers currently evaluating the Geely EX5 or Starray EM-i, the incoming 2027 products do not change the immediate purchase case. Both existing models are competitive at their price points right now.
For buyers who specifically need a large five-seat PHEV SUV with 185km-plus of real-world electric range, waiting until H1 2027 is rational if the vehicle timeline is flexible.
For PHEV sedan buyers currently comparing a Toyota Camry hybrid at $35,000-plus against a Hyundai Sonata or similar, watching how the Emgrand EM-i is positioned on price and features in late 2026 is worth doing before committing to an existing product at today's prices.
Geely's Ute Is Also Coming
In addition to the SUV and sedan products, Geely Australia's managing director confirmed an unnamed dual-cab ute is in the works for Australia, expected to arrive within the next two years. No specifications have been published but it would enter the segment where the BYD Shark 6, JAC Hunter PHEV, Ford Ranger PHEV, and GWM Cannon Alpha PHEV are already competing.
That segment will be very crowded by the time a Geely ute arrives, which means pricing and specifications will need to be competitive from day one. Geely's track record on aggressive launch pricing across the EX5 and Starray EM-i suggests it understands that requirement.
The Competitive Pressure on Toyota and Hyundai
Every PHEV Geely launches in Australia creates pricing pressure on the segment it enters. The Starray EM-i directly challenged the Toyota RAV4 hybrid and Mitsubishi Outlander PHEV on value. The incoming five-seat and seven-seat PHEVs will challenge the Hyundai Santa Fe hybrid, Toyota Kluger, and Kia Sorento PHEV on features per dollar.
For buyers sitting in showrooms today weighing those models against each other, Geely's incoming 2027 range is leverage. A brand's response to incoming competition is often visible in the deals it makes in the six months before a rival launches.
Considering finance for your next car? Loanseekers can help you explore car loan options.
The finer details
Your questions answered.
What new Geely models are coming to Australia in 2027?
Geely Australia has confirmed a large five-seat PHEV SUV and a seven-seat PHEV SUV for H1 2027, a box-style Galaxy Cruiser PHEV 4WD for H2 2027, and an Emgrand EM-i PHEV sedan for early 2027. These additions will more than double Geely's current Australian model range.
Is Geely making a PHEV sedan to rival the Toyota Camry in Australia?
Yes. The Geely Emgrand EM-i is confirmed for Australia in early 2027 and Geely's managing director has directly cited the Toyota Camry as the target. The Emgrand EM-i is a plug-in hybrid sedan, which would give it lower running costs than the Camry's standard hybrid. Pricing for Australia has not been announced.
How is Geely performing in Australia right now?
Geely delivered 5010 vehicles in Australia across 2025. In Q1 2026, it delivered 2821 units — nearly evenly split between the EX5 electric SUV and the Starray EM-i PHEV. That pace puts Geely on track to more than double its 2025 volume in 2026, before any 2027 models arrive.
What is the Geely Galaxy Cruiser and is it coming to Australia?
The Galaxy Cruiser is a box-style PHEV 4WD SUV confirmed for H2 2027 in Australia. It is positioned as a rugged off-road-capable vehicle with PHEV efficiency, targeting buyers who want a capable 4WD without full petrol running costs. It is a genuinely different product from anything Geely currently sells here.
Should I buy a Geely EX5 now or wait for the 2027 PHEV SUV?
If you specifically need a large five-seat PHEV SUV with 185km-plus of electric range, waiting for H1 2027 is rational if your timing is flexible. If you want an EV or entry PHEV mid-size SUV now, the EX5 and Starray EM-i are competitive today and there is no reason to wait for either.
How does Geely compare to GWM and BYD in Australia?
GWM has the deepest model range locally; BYD leads on EV and PHEV technology; Geely is growing fastest in percentage terms. Geely's strength is competitive pricing and rapid range expansion into segments GWM and BYD do not cover as directly, particularly the large PHEV SUV and PHEV sedan markets.
