Toyota Australia has slashed about $20,000 off the Tundra full-size pick-up in a rare end-of-financial-year deal aimed at clearing dealer stock built 12 months ago. The promotion combines complimentary on-road costs (registration, CTP, stamp duty and dealer delivery) with a $10,000 cash bonus, available from 1 May to 30 June 2026 unless extended.
This is an unusually direct discount from a brand that almost never publishes drive-away cuts of this scale. It is also a clear admission that the Tundra has not landed in Australia the way Toyota hoped, and that dealer stock is sitting longer than the brand wants. For buyers cross-shopping the Ram 1500, Chevrolet Silverado and Ford F-150, this is the moment to test whether a Tundra makes sense.
What the deal actually delivers
The headline numbers: the Tundra Limited drops to about $140,000 drive-away and the Platinum to about $155,000 drive-away. Compare those to the standard $155,990 and $172,990 before on-road costs RRPs respectively, and you are looking at something close to $20,000 off the typical drive-away price.
There is a catch. The deal applies only to new and demonstrator Tundra vehicles 'built up to' 31 July 2025. Newer examples are not included. Build year matters at resale, particularly for high-value pick-ups that often go to fleet or business buyers who pay attention to the date stamped on the compliance plate.
Toyota Australia confirms the $10,000 bonus is 'applicable for private customers, Bronze, Silver and Gold Fleet customers only at participating dealers.' Premium paint remains an extra $675, so the headline drive-away figure should not be assumed to include that cost.
Why Toyota is having to discount the Tundra
It comes down to volume and awareness. Australian new-car sales data shows just 313 Tundras have been reported sold so far in 2026, against 666 Ram 1500s, 661 Ford F-150s and 590 Chevrolet Silverados. The Tundra is the slowest-selling mainstream full-size pick-up in Australia by a noticeable margin, despite having Toyota's reach and parts network behind it.
The full-size pick-up segment has reported 3007 total sales so far this year, including the larger Chevrolet Silverado HD (444), Ram 2500 (291) and Ram 3500 (42). That is three units fewer than 2025. In April 2026 the segment recorded a 12.5 per cent decline against an overall market that was up 3 per cent on the same month last year. The big American utes are losing ground.
Former Toyota Australia vice president of sales Sean Hanley said in December 2025 that 'a lot of people still don't realise we're selling' the Tundra in official Toyota showrooms. 'I'd like it to be selling some more because it has a bit of a difficult start. We need to relaunch it again a bit. People that have got it love it. We've just got to get more [consumer] awareness out there about it. I'm not sure there's a lot of awareness about Tundra, so I think it has a lot more room to go.'
This EOFY deal looks like that relaunch in disguise. The discount creates a price point that brings the Tundra back into direct comparison with the Ram 1500 Laramie Sport and Ford F-150 XLT.
What the Tundra actually offers
The Tundra is a hybrid full-size pick-up running a 3.4-litre twin-turbocharged V6 petrol engine matched with an electric motor for combined system outputs of 326kW and 790Nm. It has a maximum braked towing capacity of 4500kg, equivalent to other US full-size pick-ups and one tonne higher than the Toyota LandCruiser 70 Series, the LandCruiser 300 Series, HiLux and LandCruiser Prado.
For buyers towing larger caravans, horse floats or boats, that one-tonne towing advantage over Toyota's heavy-duty four-wheel drives is the Tundra's main on-paper selling point. The hybrid powertrain also delivers more usable torque for towing than most non-hybrid V6 diesels, and Toyota's local conversion to right-hand drive has been engineered with the same fit and finish standards as the rest of the range.
Where the Tundra has struggled is in showroom presence. Many Toyota dealers do not have a Tundra on the floor. Many buyers walking into a Toyota showroom assume the brand only sells HiLux and LandCruiser at the larger end of the range. That is the awareness gap Hanley was referring to, and the EOFY deal is designed to drive enquiries that did not previously exist.
How the Tundra stacks up at the new price
At about $140,000 drive-away, the Tundra Limited is competing directly with the Ram 1500 Laramie Sport (around $135,000 to $140,000 drive-away depending on options), the Ford F-150 XLT and the Chevrolet Silverado LTZ Premium. At $155,000 drive-away, the Tundra Platinum sits below the Ram 1500 Limited Longhorn and the Silverado ZR2 in pricing.
Where the Tundra wins: hybrid efficiency, Toyota's parts and service network, and the well-established reliability reputation of the brand's hybrid powertrains. Where it loses: showroom presence, after-market accessory support, and the pure brand cachet of the Ram in particular.
The $20,000 cut closes the value gap to a point where the Tundra deserves to be on the cross-shop list for any buyer considering a US full-size pick-up. The hybrid V6 is genuinely good. The towing capacity is competitive. And Toyota's parts network is the best in the segment.
Other Toyota EOFY deals worth knowing
Elsewhere in the Toyota Australia range, the brand is offering a $5000 deposit bonus for the 2026 bZ4X FWD and a $7500 deposit bonus for the 2026 bZ4X AWD when financing through Toyota Finance. Those are smaller deals but worth noting if you have been considering Toyota's electric SUV.
The broader Toyota range, including the popular RAV4, Camry and Corolla, generally does not run aggressive EOFY discounts because demand exceeds supply. The Tundra deal stands out precisely because Toyota does not usually need to do this.
What dealers will not volunteer
Three things to watch when negotiating a Tundra deal. First, ask which build month the dealer's stock was assembled. The deal applies to vehicles 'built up to' 31 July 2025, but a Tundra built in July 2025 has a meaningfully better resale story than one built in January 2025. If the dealer has older stock, you may be able to extract additional discount on top of the headline deal.
Second, the $10,000 bonus is for 'private customers, Bronze, Silver and Gold Fleet customers only at participating dealers.' Confirm the dealer you are buying from is a participating dealer, and confirm your customer category in writing. ABN buyers may have different access to the bonus depending on fleet status.
Third, the on-road costs included in the deal cover registration, CTP, stamp duty and dealer delivery. They do not necessarily cover premium paint ($675), aftermarket accessories, or extended warranty options. Get an itemised quote rather than relying on a single drive-away figure.
Should you buy a Tundra now?
If you are committed to a US full-size pick-up and have been cross-shopping the Ram 1500, Ford F-150 and Chevrolet Silverado, the Tundra at $140,000 to $155,000 drive-away deserves a place on your test-drive list. The hybrid V6 is genuinely competitive, the towing capacity matches the segment, and Toyota's service network is the strongest of the four brands.
If you have been waiting for a meaningful Toyota EOFY discount to make a purchase that was otherwise marginal, this is the deal. It is also unlikely to be repeated at the same scale, because Toyota Australia rarely puts $20,000 on the table at any time of year, let alone for a model the brand wants to relaunch.
For Carseekers buyers, the Tundra deal is the standout EOFY play in the full-size pick-up segment in 2026. Test drive one. Negotiate hard on the build month. And do not let the dealer convince you the deal is so good there is no further room to move on price. There always is.
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The finer details
Your questions answered.
How much is the Toyota Tundra in Australia with the EOFY discount?
The Toyota Tundra Limited drops to about $140,000 drive-away and the Platinum to about $155,000 drive-away under the EOFY offer, against standard RRPs of $155,990 and $172,990 respectively before on-road costs. That is roughly $20,000 in total savings including complimentary on-roads and a $10,000 cash bonus.
Who qualifies for the $10,000 Tundra cash bonus?
Toyota Australia confirms the $10,000 bonus is for private customers, plus Bronze, Silver and Gold Fleet customers, only at participating dealers. ABN buyers should confirm their fleet category before assuming eligibility. Get the deal terms in writing on a quote that names the customer category and dealer.
What is the Toyota Tundra's towing capacity?
The Tundra has a maximum braked towing capacity of 4500kg, equivalent to other US full-size pick-ups including the Ram 1500 and Ford F-150. That is one tonne higher than the Toyota LandCruiser 70 Series, LandCruiser 300 Series, HiLux and Prado, which is the Tundra's main appeal for caravan and boat owners.
Why is Toyota discounting the Tundra so heavily?
Just 313 Tundras have sold in Australia so far in 2026, well behind the Ram 1500 (666), Ford F-150 (661) and Chevrolet Silverado (590). Toyota wants to clear year-old stock and rebuild momentum after a soft launch. Former Toyota sales boss Sean Hanley said many buyers do not even realise the brand sells the Tundra.
What engine does the Toyota Tundra use?
The Tundra runs a hybrid 3.4-litre twin-turbocharged V6 petrol engine matched with an electric motor for combined outputs of 326kW and 790Nm. The hybrid powertrain delivers more usable torque for towing than most non-hybrid V6 diesels, and Toyota's hybrid systems have a strong reliability track record.
What is the deadline for the Toyota Tundra EOFY deal?
The deal runs from 1 May to 30 June 2026 unless extended. Crucially, it applies only to new and demonstrator Tundras built up to 31 July 2025, so check the build month on any vehicle you are considering. Newer-build Tundras are not part of the deal and will be sold at standard pricing.
